Marketing stories
Customers can now get tailored content and AI search in Sitefinity, as Progress adds governed personalisation and conversational tools.
Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.
The move puts the communications aggregator closer to New York's financial sector as demand rises for simplified global network management.
The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.
The appointments are designed to bolster Cover Genius as it expands embedded protection across international markets and more digital platforms.
The acquisition gives the advisory group an Auckland base and adds digital strategy and content expertise as clients rethink growth plans.
Shoppers on TikTok Shop will soon see verified customer feedback from brands’ own websites, helping new listings build trust and sales faster.
Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.
AI-generated answers are reducing clicks to websites, forcing businesses to optimise for being cited in results as well as ranked.
The Birmingham consultancy has added nine staff since June as record demand and Shopify Premier Partner status fuel a wider rebrand.
Higher rates and softer confidence have not stopped smaller firms recruiting, with casual hiring outpacing full-time roles by a wide margin.
New Zealand revenue nearly doubled as the fintech’s annual profit before tax climbed 57% to USD $2.3 billion on wider customer use.
The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
