Marketing stories
US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
Black in Fintech unveils a new speaker index for Black professionals and installs a five-strong advisory board to drive sector-wide change.
Fast, well-placed hosting can dramatically boost Google Core Web Vitals, improving load speed, responsiveness and visual stability.
Australian banks and insurers are shelling out up to AUD $2,200 a day for specialist contractors to drive critical digital transformation work.
Tech Educators secures Ofsted's 'Strong standard' for inclusion, boosting its role in tackling the UK's worsening digital skills gap.
Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
Amazon Ads links its DSP with Spotify in Australia, giving brands programmatic access to streaming audio and video ads in one platform.