Marketing stories
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.
The net-zero transition risks stalling unless more women shape the tech driving AI, cybersecurity and digital energy systems.
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
A tech leader reflects on how trust, mentorship and flexible work can unlock women's voices, reshape teams and build more inclusive products.
UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.
Pan Macmillan has launched an internal AI Academy with Multiverse, training 20 staff in responsible AI to boost efficiency and reader reach.
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.
Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.
Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.
Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.
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