Marketing stories
TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.
ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.
Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.
Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
Australian employers grow bolder on 2026 pay talks, ready to lift offers modestly and use perks as tight budgets meet scarce skills.
Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.
Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.
DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.
Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.
Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.
New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.
CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.
Australian telco More deepens SourseAI partnership, using Atlas marketing mix modelling to cut digital CPA and sharpen media spend.
OpenAI's move to add ads to ChatGPT in the US is sparking Canadian fears over trust, data use and a possible ad-driven AI future.
UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.
StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.
As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.