ChannelLife US - Industry insider news for technology resellers
United States

Marketing Stories - Page 16

American Stories

Marketing stories

Global Stories

Marketing stories

Brands pivot to integrations in virtual worlds shift
Gaming

Brands pivot to integrations in virtual worlds shift

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

By Shannon Williams • 4 min read • Thu, 26th Feb 2026
Conductor AI tools embedded in Acquia CMS workflows
Enterprise Content Management

Conductor AI tools embedded in Acquia CMS workflows

Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 25th Feb 2026
Marketers lag on AI tools amid data & trust concerns
Data Protection

Marketers lag on AI tools amid data & trust concerns

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Feb 2026
Australian employers brace for renewed pay negotiations
Human Capital Management

Australian employers brace for renewed pay negotiations

Australian employers grow bolder on 2026 pay talks, ready to lift offers modestly and use perks as tight budgets meet scarce skills.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Mobile app installs & sessions keep climbing in 2025
Gaming

Mobile app installs & sessions keep climbing in 2025

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Rise at Seven hires Matt Holmes to drive AI era reset
Digital Transformation

Rise at Seven hires Matt Holmes to drive AI era reset

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

By Mark Tarre • 3 min read • Fri, 20th Feb 2026
DealerAssist unveils rapid SaaS platform for car dealers
Software-as-a-Service

DealerAssist unveils rapid SaaS platform for car dealers

DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Multipole AI launches AIMSOO to boost SME AI visibility
Software-as-a-Service

Multipole AI launches AIMSOO to boost SME AI visibility

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Google unveils Scenario Planner for Meridian MMM use
Data Analytics

Google unveils Scenario Planner for Meridian MMM use

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Feb 2026
Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
Unilever partners Google Cloud to build AI-first backbone
Data Analytics

Unilever partners Google Cloud to build AI-first backbone

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

By Mark Tarre • 4 min read • Wed, 18th Feb 2026
Advertising standards tightened to protect Kiwi consumers
Health Technologies

Advertising standards tightened to protect Kiwi consumers

New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.

By Karen Joy Bacudo • 5 min read • Tue, 17th Feb 2026

Stories from Other Regions

Marketing stories

More deepens SourseAI deal to cut digital CPA costs
Marketing

More deepens SourseAI deal to cut digital CPA costs

Australian telco More deepens SourseAI partnership, using Atlas marketing mix modelling to cut digital CPA and sharpen media spend.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Feb 2026
Are ads the inevitable future of artificial intelligence?
Data Protection

Are ads the inevitable future of artificial intelligence?

OpenAI's move to add ads to ChatGPT in the US is sparking Canadian fears over trust, data use and a possible ad-driven AI future.

By Jake MacAndrew • 4 min read • Wed, 25th Feb 2026
UK fashion brands swap viral hype for AI & loyalty
Digital Transformation

UK fashion brands swap viral hype for AI & loyalty

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026
StackAdapt links with Experian to power UK ad targeting
Data Protection

StackAdapt links with Experian to power UK ad targeting

StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.

By Catherine Knowles • 3 min read • Wed, 18th Feb 2026
Why household context matters for the future of audience insight
Data Protection

Why household context matters for the future of audience insight

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

By Colin Grieves • 4 min read • Wed, 18th Feb 2026