Marketing stories
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.
IDHL launches IDHL Labs, a group-wide AI incubator backed by GBP £1.5 million to fast-track automation, tooling and data-driven services.
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.
Bizcap appoints long-time executive Rebecca del Rio as Deputy CEO for APAC, expanding her leadership as the lender accelerates global growth.
Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.
AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.
As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.
Manchester agency PushON marks 20 years with 40% revenue growth, tripled scale and fresh AI-driven, international eCommerce ambitions.
Event leaders across APAC are delaying AI translation tools amid mistrust over accuracy, data security worries and mounting budget pressures.
UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.
Crypto exchange KuCoin is opening a Sydney HQ, ramping up local hiring and regulation-first products as it chases Australian growth.
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.
Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.
A study finds AI image tools depicting UK jobs in 2025 heavily favour white, male workers, deepening existing gender and racial imbalances.
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.
Media.com touts a fully verified social network as Australia and other nations tighten age limits and safety rules on big platforms.
