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Marketing Stories - Page 23

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AI & TikTok trends reshape Kiwi Christmas cooking
Artificial Intelligence

AI & TikTok trends reshape Kiwi Christmas cooking

TikTok trends, AI tools and global flavours are transforming Kiwi Christmas menus, as Appetise data shows earlier, budget-savvy festive planning.

By Sean Mitchell • 5 min read • Wed, 10th Dec 2025
Apollo3D unveils guided virtual tours with analytics
EduTech

Apollo3D unveils guided virtual tours with analytics

Yorkshire's Apollo3D launches Infinity Virtual Tours, turning Matterport scans into guided, data-rich journeys for retail, venues and estates teams.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Infobip sees Black Friday rich messaging volumes surge
Unified Communications

Infobip sees Black Friday rich messaging volumes surge

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By Kaleah Salmon • 3 min read • Tue, 9th Dec 2025
Vistar Media launches free global DOOH creative certification
Digital Signage

Vistar Media launches free global DOOH creative certification

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Hyland appoints Eric Snow to lead global brand communications
Enterprise Content Management

Hyland appoints Eric Snow to lead global brand communications

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Thryv launches AI marketing tool to boost home service growth
Customer Relationship Management

Thryv launches AI marketing tool to boost home service growth

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025

Stories from Other Regions

Marketing stories

Gen Z 'Returniture' trend piles pressure on UK retailers
Digital Transformation

Gen Z 'Returniture' trend piles pressure on UK retailers

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Australia Post campaign boosts Parcel Locker rewards
Digital Signage

Australia Post campaign boosts Parcel Locker rewards

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025
Workspace AV unveils new brand & website amid rapid growth
Unified Communications

Workspace AV unveils new brand & website amid rapid growth

Workspace AV has rebranded with a new website as it expands rapidly, enhancing its presence across the UK and Europe in the AV technology sector.

By Kaleah Salmon • 4 min read • Fri, 5th Dec 2025
Awin recovers over USD $250 million in lost affiliate revenue
Marketing Technologies

Awin recovers over USD $250 million in lost affiliate revenue

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
Michaela O'Connor named Chief Growth Officer to lead Symcor
Payment Technologies

Michaela O'Connor named Chief Growth Officer to lead Symcor

Michaela O'Connor has been appointed Chief Growth Officer at Symcor to lead sales, marketing, and strategy, driving the company's expansion and innovation.

By Melvin Hipolito • 3 min read • Fri, 5th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
2026 trends: AI's impact on advertising strategy and execution
Data Analytics

2026 trends: AI's impact on advertising strategy and execution

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

By Staff Writer • 4 min read • Thu, 4th Dec 2025
Get ahead of the rush: 5 tips from your marketing partner for holiday success
Customer Experience

Get ahead of the rush: 5 tips from your marketing partner for holiday success

Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.

By Erin Shea • 5 min read • Wed, 3rd Dec 2025