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Marketing Stories - Page 31

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BatShade: Vietnamese threat actor expands its digital operations
Malware

BatShade: Vietnamese threat actor expands its digital operations

Vietnamese threat actor BatShade targets job seekers with malware disguised as recruitment documents, using new tactics for stealth and persistent infection.

By Aditya K Sood • 2 min read • Wed, 8th Oct 2025
Optimizely One delivers 446% ROI & USD $7.1M in benefits
Data Analytics

Optimizely One delivers 446% ROI & USD $7.1M in benefits

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

By Jed Nykolle Harme • 4 min read • Wed, 8th Oct 2025
How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
Series appoints humanoid robot Uri as Chief Marketing Officer
Robotics

Series appoints humanoid robot Uri as Chief Marketing Officer

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

By Jed Nykolle Harme • 3 min read • Fri, 3rd Oct 2025
Forrester predicts agency mergers, job cuts & creator growth
Marketing Technologies

Forrester predicts agency mergers, job cuts & creator growth

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025
L'Oréal reveals ten startup finalists for SAPMENA beauty tech
Artificial Intelligence

L'Oréal reveals ten startup finalists for SAPMENA beauty tech

L'Oréal unveils ten startups shortlisted for its 2025 SAPMENA Beauty Tech Innovation Programme, competing to pilot projects and gain mentorship across 35 markets.

By Melvin Hipolito • 4 min read • Thu, 2nd Oct 2025
AZK Media unveils AI search-focused PR solution for B2B tech
Marketing Technologies

AZK Media unveils AI search-focused PR solution for B2B tech

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
Cosmo5 launches globally to drive AI-powered brand engagement
Data Analytics

Cosmo5 launches globally to drive AI-powered brand engagement

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025
Agentic AI adopters expect quantum to shape marketing soon
Data Analytics

Agentic AI adopters expect quantum to shape marketing soon

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

By Catherine Knowles • 3 min read • Wed, 1st Oct 2025

Stories from Other Regions

Marketing stories

Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
Customer data foundations critical for brands transformation in AI era
Data Analytics

Customer data foundations critical for brands transformation in AI era

Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.

By Billy Loizou • 5 min read • Wed, 8th Oct 2025
Sagacity's postcode data now digital with Eyeota for UK brands
Marketing Technologies

Sagacity's postcode data now digital with Eyeota for UK brands

Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.

By Jed Nykolle Harme • 3 min read • Tue, 7th Oct 2025
Yahoo DSP & Spotify unlock programmatic audio for Aussies
Marketing Technologies

Yahoo DSP & Spotify unlock programmatic audio for Aussies

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025
AI set to widen gender skills gap in UK's GBP £1 trillion tech
Agricultural Technology

AI set to widen gender skills gap in UK's GBP £1 trillion tech

AI adoption is forecast to widen the gender skills gap in the UK's GBP £1 trillion tech sector, raising concerns over equality in emerging industries.

By Shannon Williams • 4 min read • Thu, 2nd Oct 2025
Hypetap appoints new leaders to drive influencer growth in UK
Marketing Technologies

Hypetap appoints new leaders to drive influencer growth in UK

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.

By Jed Nykolle Harme • 3 min read • Thu, 2nd Oct 2025
Iceland Foods expands retail media with Epsilon partnership
Marketing Technologies

Iceland Foods expands retail media with Epsilon partnership

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025
Techugo to deliver 35 e-governance projects worth INR ₹23 crore by 2026
Smart Cities

Techugo to deliver 35 e-governance projects worth INR ₹23 crore by 2026

Techugo plans to complete 35 e-governance projects worth INR ₹23 crore by 2026, boosting India's public sector digital transformation and citizen services.

By Kaleah Salmon • 3 min read • Wed, 1st Oct 2025