ChannelLife US - Industry insider news for technology resellers
United States

Opinion Stories - Page 4

American Stories

Opinion stories

Beyond the dashboard: Why retrofitting AI onto legacy BI is a dead end
Data Protection

Beyond the dashboard: Why retrofitting AI onto legacy BI is a dead end

Businesses risk buying polished dashboards that still cannot reason across documents, rules and warehouse data when AI is bolted on.

By Mazda Marvasti Ph.D. • 5 min read • Last month
Address data is the retail superpower
Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • Last month

Global Stories

Opinion stories

Why business ambition is running ahead of AI readiness
Data Protection

Why business ambition is running ahead of AI readiness

Only 42% of organisations are data mature, leaving many unable to turn AI pilots into reliable enterprise-wide returns.

By Nathan Knight • 4 min read • Last month
10 misconceptions about TechDay and how it operates
TechDay

10 misconceptions about TechDay and how it operates

Even with 17 years in the tech news space, TechDay still finds that there are a range of things people misunderstand about how we operate.

By Sean Mitchell • 4 min read • Last month
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Last month
Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Last month

Stories from Other Regions

Opinion stories

Bath Digital Festival returns with 'What If?' theme
Collaboration

Bath Digital Festival returns with 'What If?' theme

The three-day event is set to draw regional tech, creative and education figures as Bath seeks a bigger role in the South West digital economy.

By Sean Mitchell • 4 min read • Last month
Business resilience in an age of uncertainty
Data Analytics

Business resilience in an age of uncertainty

Australian firms are shifting from lean efficiency to resilience, using AI, diversified suppliers and shorter planning cycles to absorb shocks and grow.

By Vab Mittal • 4 min read • Last month
Control, agility, long-term value: The 4 non-negotiables for cloud communications
Unified Communications

Control, agility, long-term value: The 4 non-negotiables for cloud communications

Vendor lock-in can turn cloud voice upgrades into costly transformation programmes, raising service risk and limiting control over future changes.

By Sam Winterbotton • 5 min read • Last month
From data overload to profit: Making insights actionable
Software-as-a-Service

From data overload to profit: Making insights actionable

Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.

By Barley Laing • 4 min read • Last month
What AI actually takes off the analyst's plate
Cloud Security

What AI actually takes off the analyst's plate

Analysts could gain time as AI systems shoulder evidence gathering, alert grouping and data translation, though humans still make final calls.

By Katrina Thompson • 4 min read • Last month
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Sam Park • 6 min read • Last month
How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Sam Park • 6 min read • Last month
How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • Last month
Creating a more resilient, agile retail organisation
Digital Transformation

Creating a more resilient, agile retail organisation

Retailers are using category management to cut waste, avoid empty shelves and respond faster to cost-of-living pressures and supply shocks.

By Daniel Kohut • 7 min read • Last month
The biggest mistake most people make with Bitcoin is missing the opportunity
Crypto

The biggest mistake most people make with Bitcoin is missing the opportunity

Disciplined buyers have historically outperformed traders by staying in Bitcoin through downturns, when panic often causes investors to miss recoveries.

By Paul Quickenden • 6 min read • Last month
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Last month