Customer Loyalty stories
Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.
BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.
Contact centres in Australia and New Zealand embrace AI for efficiency but face challenges in rebuilding trust and support for human agents amid rising job anxieties.
Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.
A new study reveals 85% of global marketers use generative AI daily, with 80% reporting clear ROI and enhanced customer loyalty through the technology.
Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.
Research reveals Australian consumers prefer human customer service, with only 28% comfortable engaging with AI-powered support, citing trust and accuracy concerns.
AI is revolutionising telcos, unlocking vast customer data to deliver personalised services, enhanced billing and seamless digital experiences like never before.
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Ecommpay integrates ekko's real-time carbon tracking and offsetting into its Hosted Payment Page, enabling eco-friendly checkout options for online shoppers.
Stampede has partnered with Square to launch PayOS, a unified hospitality platform integrating sales, payments, and guest data to boost customer engagement and revenue.
Over half of UK shoppers find retail communications too generic, with 60% calling them irrelevant, highlighting a need for personalised experiences across channels.
Despite 72% of NZ small business owners hitting milestones, many avoid celebrating due to Tall Poppy Syndrome, impacting morale and wellbeing.
UK online retailers face revenue losses as returns hit 17.5%, highest globally, while exchanges lag at 5.8%, signalling urgent need for improved post-purchase strategies.
Recent APRA rules and rising outages have pushed Australian firms to prioritise reliable, AI-driven customer experiences over mere interface design.
Swisscard broadens its partnership with FICO to use AI-driven optimisation, enhancing credit limit management and customer experience in Switzerland.
Surveys show Osome users in Singapore and Hong Kong report higher satisfaction and loyalty than clients of traditional accounting firms.
Poor stock planning costs UK retailers GBP £15 billion yearly, with 41% of consumers vowing never to return after repeated stock shortages.
Black Friday and Cyber Monday 2024 saw UK transactions rise 9.5%, with a 119% increase in loyalty sign-ups, highlighting retail's huge Q4 potential.
AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.